Senior Segment Marketer | Mortgages

ING is looking for an experienced Segment Marketer who can translate the wishes and needs of our target groups into propositions, sales opportunities and product improvements.  

The Dutch housing market is always in motion. Whether it concerns a housing shortage, the sustainable housing transition or the recent increase in interest rates, ING always tries to make an impact for potential and existing customers. We are looking for an experienced segment marketer with good knowledge of the Dutch housing market and its customer segments. Someone who examines their potential, their needs and the customer journey, who validates assumptions and can translate customer insights into new opportunities and propositions. Experience with service and experiment design is an advantage.

The department

In our (tribe) ING Living department, we are working to become the best mobile-led, sustainable mortgage bank in the Netherlands. To realize this ambition, we are looking for an experienced segment marketer (customer journey expert). Do you have an affinity with analyzing the mortgage market? Would you like to measure the impact of our initiatives? Are you full of groundbreaking ideas on how we can develop and optimize our mortgage proposition specifically for each target group? Do you have experience with segment marketing and proposition development? Do you have that entrepreneurial mentality to take it on and make it happen? Then we are looking for you! ING Wonen is one of the largest tribes within ING Retail, with 60 agile teams (squads) mainly located in Amsterdam. The tribe includes all products and processes involved in starting, concluding and maintaining a mortgage with ING. With 600,000+ customers, we are one of the largest mortgage providers in the country.

The team

Your team consists of highly experienced marketing and business-to-IT experts and focuses on the overall marketing strategy and positioning of ING mortgages, both for our own sales channels and for the intermediary. You conduct customer research, market and competitor analyzes and translate the results into new propositions and product improvements. Your team is also responsible for a large part of our commercial campaigns. Internally you work together with other departments, such as Communications & Branding, Risk and all kinds of stakeholders throughout the mortgage chain. Externally you work with media and research agencies, among others.

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even better version of yourself.

As our new segment marketer, you know how to translate market and customer insights into innovative and distinctive propositions for our most important target groups and market them Are you the go-to person for our target group propositions and do you take control of the various initiatives? Do you possess a deep understanding of the importance of regulatory compliance, yet possess the courage to explore alternative paths and challenge the status quo? Are you adept at discerning what our customers truly value and driven to deliver the ultimate customer experience? If so, we have an exciting opportunity just for you!

About you

You have:

• A bachelor's or master's degree and relevant experience as a marketer, consultant, product manager or customer journey expert
• Knowledge of the Dutch housing & mortgage market
• Understanding customer needs and challenges
• A commercial attitude and drive to make an impact
• Strong problem-solving skills and the ability to make decisions based on data and facts
• Experience with stakeholder management in large organizations; you have excellent communication and collaboration skills and know how to deal well with different interests and stakeholders
• Excellent language skills in both Dutch and English 

Rewards & benefits  

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here.  

The benefits of working with us at ING include: 

• A salary tailored to your qualities and experience
• 36 hour workweek
• Individual leave: 24+2 individual holiday days based on 36 hr workweek
• Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid)
• CSR days: up to 2 days per year to actively engage in society by volunteering
• 13th month salary
• 8% Holiday payment
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• Mobility card
• Attractive pension scheme
• Hybrid working to blend home working for focus and office working for collaboration and co-creation

Interested?

Please upload your CV and motivation letter by clicking the “Apply” button.

About us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today.

Read more at Working at ING.